I help cultural institutions connect with their audiences.
I do this by . . .
- Helping institutions see themselves through the eyes of a visitor (visitor experience audits)
- Facilitating inspiring staff development workshops
- Writing clear, accessible text for exhibit labels, signage, brochures and graphics
- Planning and conducting audience research and exhibit evaluation
- Developing plans and strategies that find order in the chaos of ideas and possibilities
(N.B. I use 'cultural organisations' as a catch-all for museums, science centres, visitor attractions, botanic gardens, national parks, historic sites . . . pretty much anywhere that has a story to tell and visitors to tell it to.)
